How to Raise Capital for business by Marketing your “Brand Goodwill”. Brand & Trade Marks are assets which reflects strong brand name, value, loyalty.
Have you ever realized that business owners can raise Capital for business & loans by Marketing on their “Brand Goodwill”? In this video tutorial, we discuss how business owners can raise funds for business and capital for business by simply marketing their “Brand Goodwill”. This video is very unique and not many business owners would have ever thought this.
Learn how to Raise Business Capital by Marketing Your “Brand Goodwill”. In today’s world, Brands & Trade Marks are regarded as a great intangible asset. Brand & Trade Marks are great assets since they directly relate & reflect a strong brand name, brand value and brand loyalty. It also signifies other proven aspects like reliable technologies, patents, great values & good customer relations.
In fact, the business owners can literally command & demand what they want, depending upon the situation and based on how popular their brand is. A Company can raise funds for its business by either using its own brand goodwill, which has been already created or by taking advantage of some other company’s brand goodwill which other company has created for itself. Most entrepreneurs are simply not aware of this fact that business capital can be easily generated using your company’s brand goodwill without any hassles, which is under your own dispensation.
During the last century, only tangible assets like land, plant & machinery etc, were regarded as the main source of business value. But not anymore. Now Intangible assets like Brands & Trade Marks demand even a greater value than the tangible assets.
Brand goodwill makes a great impact in the markets today, as it influences the customer’s preferences in this world of great abundant choices. This is very crucial for the commercial success of any product or services in the world today, since it leads to increase in the market share and greater profits for the companies. Brand goodwill allows a company to market and advertise its goods or services in the market. Brand goodwill means that a company is able to sell its products to consumers regardless of price variations or any other changes in the markets.